Siegel, Eric. <br/><br/>
Predictive analytics :  the power to predict who will click, buy, lie, or die / 
Eric Siegel. 
 - Hoboken, N.J. :  Wiley,  2013. 
 - xvii,302 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk. 
<br/><br/><label>ISBN: </label>9781118356852 (cloth)  RM73.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Forecasting.<br/>Economic forecasting.<br/>Prediction (Psychology).<br/>Social prediction.<br/>Human behavior.