TY  - BOOK
AU  - Smith,Ronald D.
TI  - Strategic planning for public relations
SN  - 9780415994224
PY  - 2009///
CY  - New York
PB  - Routledge/Taylor and Francis Group
KW  - Public relations
KW  - Strategic planning
N1  - Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices
UR  - http://www.loc.gov/catdir/toc/ecip0823/2008030593.html
ER  -