International marketing /
Michael R. Czinkota, IIkka A. Ronkainen.
- 8th ed.
- Mason, Ohio : South-Western, Cengage Learning, 2007.
- xxx, 646, [37] p. : ill. ; 28 cm.
9780324317022 (student ed.) 9780324361155 (international student ed.) RM490.60 0324361157 (international student ed.) 0324317026 (student ed.)