TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Marketing management: a customer-oriented approach 
SN  - 9781412963121 (cloth)
PY  - 2010///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -