Clow, Kenneth E. <br/><br/>
Marketing management :  a customer-oriented approach / 
Kenneth E. Clow, Donald Baack. 
 - Thousand Oaks, Calif. :  SAGE,  2010. 
 - xxviii, 537 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412963121 (cloth)  RM192.75 1412963125 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.