TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair, Joseph F
AU  - McDaniel, Carl D
TI  - MKTG3: student edition 
SN  - 9780324789287 (student edition)
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references in endnotes (p. 309-318) and index
ER  -