Lamb, Charles W. <br/><br/>
MKTG3 :  student edition / 
 MKTG 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 2009-2010 ed. 
 - Mason, OH :  South-Western Cengage Learning,  2010 
 - 326, [40] p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references in endnotes (p. 309-318) and index 
<br/><br/><label>ISBN: </label>9780324789287 (student edition)  RM150.40 9781439040539 (instructor edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing