TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780324582031 (student edition)
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - At head of title: Boone&Kurtz; Includes bibliographical references and indexes
ER  -