Kurtz, David L. <br/><br/>
Contemporary marketing / 
David L. Kurtz. 
 - 14th ed. 
 - Mason, OH :  South-Western Cengage Learning,  2010. 
 - xxxii, 670, [114] p. :  ill. ;  29 cm. 
<br/><br/> At head of title: Boone&Kurtz. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324582031 (student edition)  RM632.10 032458203X (student edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.