Marketing management / 
Philip Kotler ... [et al.] 
 - European ed. 
 - New York :  Prentice Hall Financial Times,  2009 
 - xxxviii, 888 p. :  ill. ;  28 cm. 
<br/><br/> Inspired by the American ed. of same title 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273718567 (cased : alk. paper)  RM251.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Europe<br/>Marketing--Management