Media management :  a casebook approach / 
George Sylvie ... [et al.]. 
 - 4th ed. 
 - New York :  Lawrence Erlbaum Associates,  2008 
 - xi, 414 p. :  ill. ;  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. [383]-404) and indexes. 
<br/><br/><label>ISBN: </label>9780805861976 (pbk.)  RM167.81 0805861971 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management--Case studies