TY  - BOOK
AU  - Maclaran,Pauline
AU  - Saren,Michael
AU  - Tadajewski,Mark
TI  - Marketing theory
T2  - Sage library in marketing
SN  - 1847870007 (cased)
PY  - 2008///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Marketing
N1  - vol. 1; The development of marketing theory and its philosophical underpinnings --; vol. 2; Major theoretical debates and contemporary issues in marketing theory --; vol. 3; The impact of theory on representations of the consumer and the marketing organisation
ER  -