Marketing theory - Maclaran, Pauline; Saren, Michael; Tadajewski, Mark. (Thousand Oaks, CA : SAGE Publications, 2008)
vol. 1. The development of marketing theory and its philosophical underpinnings -- vol. 2. Major theoretical debates and contemporary issues in marketing theory -- vol. 3. The impact of theory on representations of the consumer and the marketing organisation.
Keywords: Marketing