Marketing theory / 
edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. 
 - Thousand Oaks, CA :  SAGE Publications,  2008. 
 - 3 v. :  ill. ;  25 cm. 
 - Sage library in marketing. .
<br/><br/> The development of marketing theory and its philosophical underpinnings --  Major theoretical debates and contemporary issues in marketing theory --  The impact of theory on representations of the consumer and the marketing organisation.  vol. 1.  vol. 2.  vol. 3. 
<br/><br/><label>ISBN: </label>1847870007 (cased) 9781847870001 (hbk.) (1 set)  RM2014.88 (1n = RM671.63 ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.