Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran - London : SAGE, 2009 - 3 v. : ill. ; 25 cm. - SAGE library in marketing .

Includes bibliographical references

The development of critical perspectives in marketing -- Theoretical and empirical perspectives in critical marketing studies -- Marketing, ethics and society: criticial reflections v. 1. v. 2. v. 3.

9781847875709 (set V 1-3 : hbk.) RM1,875.78 ( 1n = RM625.27 184787570X (set :hbk.)


Marketing
Consumer behavior
Marketing research