Marketing strategy - Cadogan, John W. (John William), 1968- (London : SAGE, 2009)
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy
Includes bibliographical references
Keywords: Marketing -- Management; Marketing -- Planning; Strategic planning