TY  - BOOK
AU  - Tellis,Gerard J.
AU  - Ambler,Tim
TI  - The Sage handbook of advertising
SN  - 9781412918862 (hbk.)
PY  - 2007///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Advertising
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
ER  -