The Sage handbook of advertising / 
edited by Gerald J. Tellis, Tim Ambler 
 - Los Angeles :  SAGE Publications,  2007 
 - xvi, 491 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412918862 (hbk.)  RM397.22 9781412918879 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Handbooks, manuals, etc.