TY  - BOOK
AU  - Poiesz,Theo
AU  - Raaij,W.Fred van
TI  - Strategic marketing and the future of consumer behaviour: introducing the virtual guardian angel 
SN  - 1843767724 (hbk.)
PY  - 2007///
CY  - Cheltenham, UK
PB  - Edward Elgar
KW  - Marketing
KW  - Management
KW  - Forecasting
KW  - Consumer behavior
KW  - Strategic planning
N1  - Includes bibliographical references (p. 216-220) and index
ER  -