Poiesz, Theo <br/><br/>
Strategic marketing and the future of consumer behaviour :  introducing the virtual guardian angel / 
Theo B.C. Poiesz, W. Fred van Raaij 
 - Cheltenham, UK :  Edward Elgar,  2007 
 - xi, 216 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 216-220) and index 
<br/><br/><label>ISBN: </label>1843767724 (hbk.) 9781843767725 (hbk.)  RM279.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Forecasting<br/>Consumer behavior--Forecasting<br/>Strategic planning