International marketing : modern and classic papers / edited by Stanley J. Paliwoda and John K. Ryans, Jr. - Cheltenham, UK. : Edward Elgar, 2008. - 3 v. : ill. ; 25 cm. - The international library of critical writings on business and management ; 6. An Elgar reference collection. .

Includes bibliographical references and index.

9781843766490 (hbk. : set) RM2,450.25 1843766493 (hbk. : set)


Export marketing.