TY  - BOOK
AU  - Schmitt,Bernd
AU  - Rogers,David L.
TI  - Handbook on brand and experience management
T2  - Elgar original reference
SN  - 9781847200075 (hbk.) :
PY  - 2008///
CY  - Chelltenham, UK
PB  - Edward Elgar
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -