Handbook on brand and experience management / 
edited by Bernd Schmitt and David L. Rogers 
 - Chelltenham, UK :  Edward Elgar,  2008 
 - x, 315 p. :  ill. ;  25 cm. 
 - Elgar original reference .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781847200075 (hbk.) :  RM559.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)