TY  - BOOK
AU  - Belk,Russell W.
TI  - Handbook of qualitative research methods in marketing
SN  - 9781845421007 (hbk.) :
PY  - 2006///
CY  - Cheltenham, UK
PB  - Edward Elgar
KW  - Marketing research
KW  - Methodology
KW  - Consumers
KW  - Research
KW  - Qualitative research
N1  - Includes bibliographical references and index
ER  -