Handbook of qualitative research methods in marketing / 
edited by Russell W. Belk 
 - Cheltenham, UK :  Edward Elgar,  2006 
 - xi, 595 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781845421007 (hbk.) :  RM698.82 1845421000 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology<br/>Consumers--Research--Methodology<br/>Qualitative research--Methodology