TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Krishnan,Balaji C.
TI  - Legends in marketing
SN  - 9788132103004 (hbk.)
PY  - 2010///
CY  - New Delhi
PB  - SAGE Publications
KW  - Sheth, Jagdish N.
KW  - Marketing
KW  - Consumer behavior
KW  - Management
N1  - Includes bibliographical references and index; v. 1; Consumer behavior : conceptual foundations --; v. 2; Consumer behavior : empirical research --; v. 3; Visioning the future --; v. 4; International marketing --; v. 5; Managerial marketing : the early years --; v. 6; Managerial marketing : current thought --; v. 7; Organizational buyer behavior --; v. 8; Relationship marketing
ER  -