Legends in marketing - Sheth, Jagdish N.; Krishnan, Balaji C. (New Delhi ; SAGE Publications, 2010)
v. 1. Consumer behavior : conceptual foundations -- v. 2. Consumer behavior : empirical research -- v. 3. Visioning the future -- v. 4. International marketing -- v. 5. Managerial marketing : the early years -- v. 6. Managerial marketing : current thought -- v. 7. Organizational buyer behavior -- v. 8. Relationship marketing.
Includes bibliographical references and index.
Keywords: Sheth, Jagdish N; Marketing; Consumer behavior; Marketing -- Management