Consumer behavior I : research and influences /
edited by Margaret K. Hogg.
- London : SAGE Publications, 2005.
- 3 v. : ill. ; 25 cm.
- Sage library in business and management .
Includes bibliographical references.
Consumer behavior as a field of study -- Consumer decision-making -- Consumer socialization: childhood, children and families. v. 1. v. 2. v. 3.