Consumer behavior I : research and influences / edited by Margaret K. Hogg. - London : SAGE Publications, 2005. - 3 v. : ill. ; 25 cm. - Sage library in business and management .

Includes bibliographical references.

Consumer behavior as a field of study -- Consumer decision-making -- Consumer socialization: childhood, children and families. v. 1. v. 2. v. 3.

1412908418 (set 3 v.) RM1893.37


Consumer behavior.