TY  - BOOK
AU  - Wiedenfels,Gunnar
ED  - SpringerLink (Online service)
TI  - Trust of potential buyers in new entrepreneurial ventures: an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities 
SN  - 9783834994950 (electronic bk.)
AV  - HD62.5 .W54 2009
U1  - 658.11 22
PY  - 2009///
CY  - Wiesbaden
PB  - Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
KW  - New business enterprises
KW  - Capitalists and financiers
KW  - Economics/Management Science
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-8349-9495-0
ER  -