Trust of potential buyers in new entrepreneurial ventures an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities - Wiedenfels, Gunnar; SpringerLink (Online service) (Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009)
Keywords: New business enterprises; Capitalists and financiers; Economics/Management Science; Marketing