TY  - BOOK
AU  - Kotler,Philip
AU  - Pfoertsch,Waldemar
ED  - SpringerLink (Online service)
TI  - B2B Brand Management
SN  - 9783540447290 (electronic bk.)
AV  - HD69.B7 K68 2006
U1  - 658.827 22
PY  - 2006///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Brand name products
KW  - Management
KW  - Case studies
KW  - Economics/Management Science
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-540-44729-0
ER  -