Kotler, Philip. <br/><br/>
B2B Brand Management  [electronic resource] / 
by Philip Kotler, Waldemar Pfoertsch. 
 - Berlin, Heidelberg :  Springer Berlin Heidelberg,  2006. 
 - xvi, 357 p. :  ill., digital ;  24 cm. 
<br/><br/><label>ISBN: </label>9783540447290 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Case studies.<br/>Economics/Management Science.<br/>Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K68 2006 
<br/><br/><label>Dewey Class. No.: </label>658.827