TY  - BOOK
AU  - Wengler,Stefan
ED  - SpringerLink (Online service)
TI  - Key Account Management in Business-to-Business Markets: An Assessment of Its Economic Value 
SN  - 9783835093553 (electronic bk.)
AV  - HF5438.8.K48 .W46 2006
U1  - 658.85 22
PY  - 2006///
CY  - Wiesbaden
PB  - Deutscher UniversitSts-Verlag 
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Consumers
KW  - Management
KW  - Transaction costs
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/http://dx.doi.org/10.1007/978-3-8350-9355-3
ER  -