TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising
SN  - 9780073381077 (hbk.)
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Rev ed. of : Contemporary advertising / Courtland L. Bovee, William F. Arens, 2nd ed., 1986; Includes bibliographical references (p. 668-686) and indexes
ER  -