Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 12th ed. 
 - Boston :  McGraw-Hill/Irwin,  2009 
 - xlii, 724 p. :  ill. (chiefly col.), maps ;  29 cm. 
<br/><br/> Rev ed. of : Contemporary advertising / Courtland L. Bovee, William F. Arens, 2nd ed., 1986 
<br/><br/>Includes bibliographical references (p. 668-686) and indexes 
<br/><br/><label>ISBN: </label>9780073381077 (hbk.)  RM618.80 0073381071 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising