Winning elections with political marketing / 
Philip John Davies, Bruce I. Newman, editors. 
 - New York :  Haworth Press,  2006. 
 - xiii, 239 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0789033690 (hbk.)  RM182.82 0789033704 (pbk.) 9780789033697 (hbk.) 9780789033703 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political campaigns--United States.<br/>Political campaigns--United Kingdom.<br/>Campaign management--United States.<br/>Campaign management--United Kingdom.<br/>Advertising, Political--United States.<br/>Advertising, Political--United Kingdom.