TY  - BOOK
AU  - Raab,Gerhard
TI  - Customer relationship management: a global perspective 
SN  - 9780754671565 (alk. paper)
PY  - 2008///
CY  - Aldershot, Hampshire, England
PB  - Gower
KW  - Customer relations
KW  - Management
N1  - PS RIMA - Pn. Rosnah Book Fair London; Includes bibliographical references and index
ER  -