TY  - BOOK
AU  - Wan Fatimah Solihah Wan Abdul Halim,
AU  - Intan Safinaz Zainudin,
AU  - Nor Fariza Mohd. Nor,
TI  - Cultural crossroads of online medical tourism promotion from multimodal perspective
SN  - 9786294863422
PY  - 2024///
CY  - Bangi, Selangor
PB  - Penerbit Universiti Kebangsaan Malaysia
KW  - Medical tourism
KW  - Southeast Asia
N1  - Includes bibliographical references ([115]-131) and index; Chapter 1: Medical tourism in Southeast Asia -- Chapter 2: Promotional discourse of medical tourism and multimodal analysis -- Chapter 3: Multimodal characteristics of Malaysian, Singaporean and Thai private hospital websites -- Chapter 4: Intercultural analysis of Malaysian, Singaporean and Thai private hospital websites -- Chapter 5: A proposed framework of multimodality and intercultural approaches for online medical tourism website
ER  -