Wan Fatimah Solihah Wan Abdul Halim, <br/><br/>
Cultural crossroads of online medical tourism promotion from multimodal perspective / 
Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor. 
 - 132 pages :  illustrations ;  21 cm. 
<br/><br/>Includes bibliographical references ([115]-131) and index. 
<br/><br/>Chapter 1: Medical tourism in Southeast Asia -- Chapter 2: Promotional discourse of medical tourism and multimodal analysis -- Chapter 3: Multimodal characteristics of Malaysian, Singaporean and Thai private hospital websites -- Chapter 4: Intercultural analysis of Malaysian, Singaporean and Thai private hospital websites -- Chapter 5: A proposed framework of multimodality and intercultural approaches for online medical tourism website. 
<br/><br/><label>ISBN: </label>9786294863422  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical tourism--Southeast Asia.