TY  - BOOK
AU  - Shuzlina Abdul Rahman,
AU  - Azuraliza Abu Bakar,
TI  - Social media analytics: an application in data science 
SN  - 9786294863057
PY  - 2024///
CY  - Bangi, Selangor
PB  - Penerbit Universiti Kebangsaan Malaysia
KW  - Data mining
KW  - Social media
KW  - Data processing
KW  - Mass media
KW  - Audiences
KW  - Web usage mining
N1  - Includes bibliographical references ([165]-185) and index
ER  -