Alserhan, Baker Ahmad,

The principles of Islamic marketing / Baker Ahmad Alserhan, Qatar University. - Second Edition. - xii, 246 pages : illustrations ; 25 cm.

Revised edition of the author's The principles of Islamic marketing, 2011.

Includes bibliographical references and index.

9781032838595 RM182.02 (PTSL)


Markets--Islamic countries.


Islamic countries--Commerce.