TY  - BOOK
AU  - Bansal,Rohit
AU  - Ngah,Abdul Hafaz
AU  - Chakir,Aziza
AU  - Pruthi,Nishita
TI  - Leveraging ChatGPT and artificial intelligence for effective customer engagement
SN  - 9798369308158
PY  - 2024///
CY  - Hershey, PA
PB  - Business Science Reference
KW  - ChatGPT
KW  - Customer relations
KW  - Marketing
KW  - Technological innovations
KW  - Artificial intelligence
N1  - Includes bibliographical references and index
N2  - 'This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge'--
ER  -