Leveraging ChatGPT and artificial intelligence for effective customer engagement / edited by Rohit Bansal, Abdul Hafaz Ngah, Aziza Chakir, Nishita Pruthi. - xxi,349pages,: illustrations 24cm

Includes bibliographical references and index.

'This book provides deeper understanding on the role of Artificial Intelligence powered ChatGPT in enhancing better customer engagement and gain competitive edge'--

9798369308158 RMRM1,171.30


ChatGPT.


Customer relations.
Marketing--Technological innovations.
Artificial intelligence.