Research projects for business & management students - Ang, Siah Hwee (London ; Thousand Oaks, California : SAGE Publications Ltd, 2021)
1: Fundamentals of research -- 2: Misperceptions and challenges in research -- 3: In search of a research topic -- 4: Conducting a literature review -- 5: Research design -- 6: Data, measurements and sampling -- 7: Data collection methods -- 8: Descriptive and exploratory analysis -- 9: Qualitative methods and analysis -- 10: Quantitative methods and analysis -- 11: Writing up.
Includes bibliographical references and index.
Keywords: Business -- Research -- Methodology; Management -- Research -- Methodology; Business -- Research -- Methodology; Management -- Research -- Methodology