Ang, Siah Hwee,

Research projects for business & management students / Siah Hwee Ang. - Second edition. - xiii, 382 pages : illustrations ; 25 cm

Includes bibliographical references and index.

1: Fundamentals of research -- 2: Misperceptions and challenges in research -- 3: In search of a research topic -- 4: Conducting a literature review -- 5: Research design -- 6: Data, measurements and sampling -- 7: Data collection methods -- 8: Descriptive and exploratory analysis -- 9: Qualitative methods and analysis -- 10: Quantitative methods and analysis -- 11: Writing up.

9781529709469 RM204.00 (PTSL)


Business--Research--Methodology.
Management--Research--Methodology.
Business--Research--Methodology.
Management--Research--Methodology.