Research projects for business & management students /
Siah Hwee Ang.
- Second edition.
- xiii, 382 pages : illustrations ; 25 cm
Includes bibliographical references and index.
1: Fundamentals of research -- 2: Misperceptions and challenges in research -- 3: In search of a research topic -- 4: Conducting a literature review -- 5: Research design -- 6: Data, measurements and sampling -- 7: Data collection methods -- 8: Descriptive and exploratory analysis -- 9: Qualitative methods and analysis -- 10: Quantitative methods and analysis -- 11: Writing up.