TY  - BOOK
AU  - Kitchen,Philip J.
AU  - Tourky,Marwa E.
TI  - Integrated marketing communications: a global brand-driven approach 
SN  - 9783030764159
PY  - 2022///
CY  - Cham
PB  - Palgrave Macmillan
KW  - Communication in marketing.
N1  - Previous edition: London: Routledge, 2004; Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -