Kitchen, Philip J., <br/><br/>
Integrated marketing communications :  a global brand-driven approach / 
Philip J. Kitchen, Marwa E. Tourky. 
 - Second edition. 
 - x, 374 pages :  illustrations ;   23 cm. 
<br/><br/> Previous edition: London: Routledge, 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9783030764159  RM177.00 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.