Value chain marketing :  strategy for consumer value creation / 
Editors: Norfaridatul Akmaliah Othman, Doni Purnama Alamsyah, Siti Hajar Mohamad. 
 - xx, 233 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789672454854  RM46.00 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Attitudes. <br/>Consumer behavior.<br/>Consumption (Economics).