Theoretical framework for critical success factors influencing on adoption e-crm in malaysian telecommunication companies - Ahmed Anaam,Elham Abdulwahab (2022)
In process - PL2
Thesis (Ph.D) - Universiti Kebangsaan Malaysia, 2022.
References : page 194-214.
Keywords: Customer relation -- Management; Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia