TY  - BOOK
AU  - Ryan,Damian
TI  - Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns 
SN  - 9781789666014
PY  - 2021///
CY  - London, New York, NY
PB  - KoganPage
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Previous edition: 2017; 'Online resources'--Cover; Includes bibliographical references and index; Introduction: Digital transformation -- Digital marketing strategy setting -- Being online: Welcoming the world -- Search: Being found online -- Email marketing -- Mobile marketing -- Social media -- Content marketing and native content -- Programmatic marketing -- Performance marketing -- How to form meaningful insights from data
ER  -